Think of how a newspaper advert works. Your ad gets printed alongside many other ads, with most ads are targeting different markets. The only thing is that the newspaper can’t guarantee how many responses you will get, nor how many readers actually took a peek at your ad. Bottom line is, you don’t know if your money was well spend or not.
This is where Pay Per Click (aka: PPC) advertising is a popular and effective advertising medium to advertise your website to targeted visitors. Your ad will only be shown when a internet user searches for your specific “keywords” or “key phrases”. On top of that, you don’t pay any advertising fee at all until someone actually clicks on to your advert. Wow, now that can save you a lot of money right there.
Pay Per Click is all about bidding on keywords or phrases. The higher the bid the higher the position are ad will get next to the search engine results page. The highest bidder gets top position, but that’s ok, you don’t necessarily need to be the highest bidder to get the most results, that’s where the importance of your adverts’ wording comes in.
Once a internet user searches for what they are looking for on the search engines and clicks on to your ad, they are then diverted to your website where you can advertise your products and services more in detail.
What can you can do to Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
• Discount offers
• Money-back guarantees
• Free trials or sample offers
• Freebies
• Reverse psychology
• Major benefits (“Lose weight”)
• Call to action (“Click here”)
Track Your Investment
Pay Per Click advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Take your time setting your ads up properly. Before you know it, you will be receiving targeted clients and making sales in no time.
